Financial Promotions: Gateway to Success


November 2023

Financial promotions take a variety of forms, and their content can have a huge impact on the decisions made by the public. Consequently, it is crucial that any promotions meet minimum standards to enable consumers to make informed and appropriate decisions. New requirements come into force from February 2024, but firms need to act now and prepare for the regulatory gateway. In our next live event, we’ll be exploring the financial promotions regime and what the changes mean for you and your firm. 

Join us as we delve into the following areas:

  • What is the Financial Promotions Gateway?
  • What’s changed and why?
  • Challenges facing firms 
  • Regulatory perspective
  • Impact upon other regulatory initiatives
  • Meeting your obligations
  • Ruleguard’s approach

We’ll help you with practical tips to demonstrate a robust approval process.


Priscilla Gaudoin

Priscilla Gaudoin

Head of Risk & Compliance

In a career spanning 27 years, Priscilla has worked as a consultant, CCO and MLRO providing regulatory oversight and advice to firms across the financial services industry. She is responsible for our thought leadership programme, writing regular articles and white papers, and hosting webinars on a variety of regulatory matters.

Her dual role also encompasses the oversight of risk management at Ruleguard.

She is a Fellow of the International Compliance Association, a certified GRC practitioner, and a member of the Institute of Risk Management.

Matthew Bruce

Matthew Bruce

Platform Director

Matthew is our Platform Director and leads the development roadmap for the Ruleguard platform.  He has 15+ years of experience in software development and has worked on Ruleguard since its launch.​

Matthew plays a key role in delivering a programme of features and improvements that continue to delight users and deliver tangible business value. He’s passionate about product management that balances strategic and tactical objectives.