Integrated compliance for the Consumer Duty
The Consumer Duty demands that firms evidence good outcomes across products, price, understanding, and support — continuously, not just at implementation. Ruleguard provides an AI-powered platform to document, monitor, and evidence compliance with the Duty's four outcomes and three cross-cutting rules, at the scale your firm requires.
TRUSTED BY LEADING FINANCIAL INSTITUTIONS
The Challenge
Consumer Duty compliance can't be a one-off implementation exercise
The Consumer Duty requires firms to act in good faith, avoid foreseeable harm, and enable customers to pursue their financial objectives — across every product, service, and customer interaction. Annual board reviews, ongoing outcomes monitoring, and continuous evidence gathering are not optional.
Volume of evidence required
documenting compliance with four outcomes and three cross-cutting rules across every product and customer journey generates enormous documentation requirements
Learn More
Fragmented point solutions
complaints in one system, product reviews in another, financial promotions in a third — no single view of Consumer Duty compliance
Learn More
Annual review burden
preparing the board's annual Consumer Duty report requires assembling data from across the organisation
Learn More
Proportionality challenge
scaling monitoring and assurance activities appropriately for your firm's size and complexity
Learn More
The Solution
One platform for sustained Consumer Duty compliance
Ruleguard addresses the Consumer Duty's breadth by bringing together six related compliance solutions — complaints, financial promotions, product governance, file reviews, accountability, and supplier oversight — into a unified framework. Your controls, risks, and processes are mapped to the Duty's outcomes and rules, and assurance data flows in from across the platform. The result: a single, evidence-rich view of Consumer Duty compliance, not a patchwork of disconnected tools.
Outcome and rules mapping
Map your controls, risks, and processes to the four consumer outcomes and three cross-cutting rules. When requirements evolve or your product range changes, impacted areas are flagged automatically so your team can respond with confidence.
Integrated assurance across solutions
Complaints, financial promotions, product reviews, file review findings — assurance data flows in from across Ruleguard's solution suite, eliminating the need to aggregate from fragmented systems. One platform gives you a unified Consumer Duty view.
Automated periodic reviews
Product reviews, value assessments, and outcome monitoring are scheduled and orchestrated through configurable attestations and tasks. Evidence is gathered without manual chasers — and stored with the controls and products it relates to.
Board reporting and governance
The data needed for annual Consumer Duty board reports is compiled from across the platform. Consumer Duty Champion activities, Conduct Rule 6 requirements, and SM&CR alignment are tracked alongside operational compliance.
Governance
Human-in-the-loop governance
Consumer Duty compliance requires nuanced judgement — particularly around fair value, foreseeable harm, and customer understanding. Ruleguard automates the evidence gathering and monitoring, not the decisions:
Full Review
Every product value assessment and outcome determination reviewed by a senior stakeholder before conclusions are recorded. Critical for new products or areas where customer harm risk is highest.
Learn More
Exception-based
Routine monitoring data and attestation responses compiled automatically; only adverse indicators or outcome deterioration flagged for human review.
Learn More
Autonomous
Evidence compilation, attestation scheduling, and board report data assembly handled by the platform, with periodic review by the Consumer Duty Champion.
Learn More
Your team makes the judgement calls. Ruleguard ensures they're working from complete, current data.
Traceability
Complete audit trail
Every piece of Consumer Duty evidence — from outcomes mapping through product reviews, value assessments, and board reporting — is logged with full attribution and traceability. When the regulator asks how you monitor customer outcomes for a specific product, the full chain of evidence is already assembled.
Why Ruleguard
Built for firms that can't afford to get it wrong
One platform, not a point solution
The Consumer Duty is inherently cross-cutting — it touches complaints, products, promotions, advice quality, and supplier oversight simultaneously. Ruleguard is the only platform where all of these areas share data natively, giving you the integrated view the Duty demands.
Four layers of context
Your Consumer Duty framework is configured around your firm's specific products, distribution channels, and customer segments — with monitoring frequencies and assessment criteria that reflect your proportionality assessment.
Certified and audited
ISO 27001 for information security. ISO 42001 for AI management systems. Multi-jurisdiction data residency. Built for the most demanding regulated environments.
Measurable impact
Cope with the volume of documentation required to evidence compliance. Centralise Consumer Duty data from across your compliance function. Carry out periodic reviews and assessments automatically — and respond to audit or regulator requests with confidence.
Capabilities
Consumer Duty capabilities at a glance
| Capability | What agents do |
|---|---|
| Outcomes mapping | Map controls and processes to four consumer outcomes and three cross-cutting rules |
| Cross-solution integration | Pull complaints, promotions, product, and file review data into unified Duty view |
| Product value assessments | Schedule and evidence periodic product reviews and value assessments |
| Attestation workflows | Gather outcome evidence from stakeholders across the firm through automated attestations |
| Accountability tracking | Document Consumer Duty Champion, Conduct Rule 6, and SM&CR alignment |
| Board reporting | Generate annual Consumer Duty report data and governance MI |
| Third-party sharing | Gather information from suppliers and distributors in your value chain |
| Vulnerable customers | Document and evidence your approach to vulnerability across customer journeys |
Frequently Asked Questions
Your questions about Ruleguard, answered.
The Consumer Duty requires firms to act in good faith, avoid foreseeable harm, and enable customers to pursue their financial objectives, evidenced through outcomes across products, price, understanding, and support.
The Duty covers four consumer outcomes and three cross-cutting rules, and Ruleguard maps a firm's controls, risks, and processes directly to these outcomes and rules.
Ruleguard brings together six related solutions for Consumer Duty: complaints, financial promotions, product governance, file reviews, accountability, and supplier oversight, into one unified framework.
The data needed for the annual board report is compiled from across the platform, alongside tracking of Consumer Duty Champion activities, Conduct Rule 6 requirements, and SM&CR alignment.
Built for Regulated Firms
Enterprise-grade compliance
Ruleguard is built to the standards financial regulators and auditors expect — not retrofitted to meet them.
See it in action
Book a demo and discover how Ruleguard gives you the integrated, evidence-rich Consumer Duty framework that regulators expect — without the overhead of stitching together disconnected point solutions.