Product Governance
AI-powered product governance and lifecycle management. Product governance demands that firms design, distribute, and review products with customer outcomes at the centre — evidencing target market analysis, value assessments, and distribution oversight throughout the product lifecycle. Ruleguard provides an integrated platform to manage this end-to-end, with direct connections to your Consumer Duty framework.
TRUSTED BY LEADING FINANCIAL INSTITUTIONS
The Challenge
Product governance shouldn't be disconnected from your compliance framework
Whether you're a manufacturer or distributor, product governance requires documenting target markets, conducting value assessments, monitoring distribution, and reviewing products periodically. Under Consumer Duty, these requirements are more demanding than ever. Most firms manage this through standalone product registers, manual review cycles, and disconnected reporting.
-Jun-22-2026-09-23-28-2743-AM.svg){kind=small}
Disconnected product data
product information maintained separately from compliance controls, risk assessments, and customer outcome data
Learn More
Manual review cycles
periodic product reviews and value assessments conducted through spreadsheets and email with inconsistent rigour
Learn More
Distribution oversight gaps
limited visibility into whether products are reaching their intended target markets
Learn More
Consumer Duty alignment
difficulty evidencing that products deliver fair value and good outcomes as required by the Duty
Learn More
The Solution
Connected product lifecycle management
Ruleguard brings product governance into your compliance platform — connecting product data to the controls, risks, complaints, and customer outcomes it relates to. Value assessments are scheduled and evidenced through configurable workflows, target market monitoring is linked to file review findings, and Consumer Duty alignment is built in from the start.
Product register and lifecycle tracking
A central register of all products with their target markets, distribution channels, and governance status. Lifecycle events — launches, reviews, modifications, withdrawals — are tracked with full audit trails and version history.
Automated value assessments
Periodic value assessments are scheduled and orchestrated through configurable workflows, gathering data from across the business. Evidence of fair value is compiled automatically and linked to Consumer Duty outcomes.
Target market monitoring
Distribution patterns are tracked against intended target markets, with assurance data from file reviews, complaints, and MI feeding into your product oversight. Anomalies are flagged for investigation.
Consumer Duty integration
Product governance feeds directly into your Consumer Duty framework. Product data is linked to outcomes mapping, complaints, and promotions — giving you a unified view of whether each product is delivering good customer outcomes.
Governance
Human-in-the-loop governance
Product governance decisions — value assessments, target market changes, product withdrawals — require senior business and compliance judgement. Ruleguard provides the data and the workflow
Full Review
every value assessment and target market determination reviewed and approved by product governance stakeholders before conclusions are recorded.
Learn More
Exception-based
routine monitoring data compiled automatically; only adverse indicators (e.g. complaint spikes, distribution anomalies) flagged for human review.
Learn More
Autonomous
assessment scheduling, evidence compilation, and MI reporting handled by the platform.
Learn More
Built for Regulated Firms
Enterprise-grade compliance
Ruleguard is built to the standards financial regulators and auditors expect — not retrofitted to meet them.
